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ABOUT US
Our Story
Celine and Chris founded Naturali with a mission to tackle the problem of climate change that the world is facing today. The idea for the company came about one evening when they were shopping at the grocery store and were struck by the amount of single-use plastic waste generated by household detergents and the harm it was causing the planet. They were disappointed by the lack of effective and affordable sustainable options in the market. Inspired to make a change, they committed themselves to creating high-quality, eco-friendly products that not only benefit the environment but also have a positive impact on society. Their goal is to promote sustainable living by encouraging people to make small changes that will have a big impact in the future.
Why buy from us?
Our team
Driven by a passion for changing the world of household cleaning products from toxic, high pollution or very expensive sustainable to affordable and sustainable by setting new standards for product quality and delivery.
Celine
Celine takes care of our customers by ensuring that all product information is clear and easy to understand. She also enjoys finding solutions to any issues that may arise. On Instagram, she loves sharing her research findings with others.
Chris
As the head of innovation, Chris spearheads the development of new ideas and drives change. He consistently explores novel approaches to cleaning our homes, conducting in-depth research to identify manufacturers that align with our principles. Through skilful negotiation, he secures the best prices, ensuring that our products are not only sustainable but also affordable.
Lala
Meet LaLa, our lovable polar bear who is concerned about the impact of climate change on his home. To help protect his habitat, we are committed to reducing our carbon footprint, which is largely responsible for greenhouse gas emissions and climate change. After extensive research, we have developed alternative products that significantly reduce the carbon footprint of traditional household cleaners. Instead of carrying heavy detergent bottles that are mostly water and come in large plastic containers, we offer solutions like our Laundry Pyramid and Eco Floor Sheets. Try them out and take the first step towards a more sustainable future.
Our Vision
Our vision is to leave the world in a better state than we found it. This involves not only taking care of the planet and restoring it, but also contributing to the welfare of communities and those who require assistance.
Our Mission
We are on a mission to make sustainable living accessible to everyone and take a step towards a greener future with each purchase.
Our Purpose
At the heart of our business is the belief that we can make a difference in people’s lives, by offering great value to our customers and supporting those who need it most in our community.
